OURTEL Fundraising Solutions is the vision of founder and Managing Director Ruth MacKay. Ruth spent several years as an entrepreneur managing professional staff remotely. During this time she developed the techniques and tools needed to effectively manage a virtual workforce.
Eight years ago she saw an opportunity to apply those principles to the telemarketing industry. Her vision was to deliver a higher quality service more cost effectively. She quickly identified the key drawbacks of traditional call centres where inexperienced, transient agents are the main resource pool. Ruth sought to overcome this by attracting and retaining more mature, experienced tele-agents by offering the flexibility to carry out their work from home.
This virtual workforce model evolved to where OURTEL utilises state of the art, cloud based platform that automates the real time management of client campaigns, monitoring of agent activity and reporting. It became evident that the OURTEL model was especially suited to the Not for Profit sector where the lower operating costs and more committed, mature agents can make a real difference to the charities return on investment. Today OURTEL is experiencing dramatic growth across the Not for Profit sector.
Ruth is also a published author, you can visit her site here ruthmackay.com.au